Ceyda and Beste Türkön are the founders of Quiet, an agency creating brand experiences and stories in the culture, arts, and fashion industries. As creatives, they believe that the stronger a design, the more influential its story becomes.
How did you cross paths with design and art? Can you tell us how Quiet was founded?
Quiet was founded nine years ago as a branding agency focusing on design. We create brand experiences and stories in the culture, arts, and fashion industries, and execute these works with the disciplines of design and art. We combine the authenticity of art with storytelling to create works that stand out. We define artistic forms of expression for our brands and collaborate with designers and artists to follow the process from the strategic phase to content planning and production. Embedding various disciplines into our work helps us to achieve a striking influence, and create lasting works that are archive-worthy.
What is the secret to creating different and lasting works in this current age in which everything changes rapidly and the attention span of the audience is very limited?
We believe it’s the brand-specific constructs that make the difference. Bold works that excite you during the creative process stand out on digital channels. Since our portfolio particularly targets consumers with a high sense of aesthetics, the stronger a design, the more influential its story becomes.
When you were children, did you dream of working in a creative field or did you dream of a completely different job?
Yes, we’ve always wanted to be creative. We’re lucky to be doing this.
Which aspects of your job make you happiest?
Interactive production processes among creative shareholders, works that create cultural awareness, and design and art projects with a high sense of artistry.
What would you recommend to those who are in the early years of their career or considering a career change? What brings meaning to professional life is engaging in multidisciplinary works that excite you and where you can undertake different roles.