Porsche and the Swiss luxury watch manufacturer TAG Heuer have joined forces in a strategic brand partnership. As a first step, the partners unveiled a new watch, the TAG Heuer Carrera Porsche Chronograph.
A tribute to the heritage of the brands, the new chronograph offers a first glimpse at what they can achieve together. Porsche’s engraved inscription is visible on the bezel and the distinct font is also exploited for the indexes. The Porsche colours of red, black, and grey – reminiscent of the historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel.
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