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Watch Obsession

As the world faces new challenges, prestigious watchmakers try to adapt to the new normal by carrying their trade shows and unveilings to digital platforms. During this year’s Geneva Watch Days, which took place on August 26-29, new models were unveiled by 17 emblematic luxury watch brands, both in person and via a digital platform.


Bvlgari revealed the latest model in the Octo Finissimo collection, the Octo Finissimo Tourbillon Chronograph Skeleton Automatic. The watch set a sixth world record in the category with its ultra-thin case and ultra-sophisticated tourbillon. The watch features Bvlgari’s Record breaking chronograph, now in a two-counter display, as well as a tourbillon at six o’clock. The dial is skeletonized to fully show the complexity of the BLV 388 caliber from the front. Bvlgari also introduced a new iteration of its iconic model Bvlgari Aluminium. Like its predecessors, the new Bvlgari Aluminium incorporates unconventional materials such as aluminium and rubber, and it embodies sophisticated, sporty and modern expression. Bvlgari also unveiled the new G rald Genta Arena Bi-Retro Sport. The newest model pays homage to Gerald Genta, a man who is regarded by many as one of the most notable watch designers of the 20th century. Housed in the famous chunky, round Arena case, the time piece features a smooth, wide, curved bezel in brushed titanium.

Left: Bvlgari Octo Finissimo Tourbillon Chronograph Skeleton Automatic.

Right: Bvlgari Gérald Genta Arena Bi-Retro Sport


On another front, Chopard unveiled three new models in the Alpine Eagle collection of watches with integrated bracelet, successfully launched in 2019: two in a Large format made of ethical rose gold, as well as a Small model in Lucent Steel A223, featuring a diamond-set bezel. From the chronometer-certified movement to the case, dial and bracelet, the Alpine Eagle timepieces, inspired by the power of the eagle and the Alps, are entirely crafted in Chopard’s watchmaking workshops. The collection radiates a contemporary and elegant allure: a round case with stylized flanks; a crown engraved with the compass rose; a bezel with eight functional indexed screws; a textured dial with deep hues and luminescent indications; as well as an integrated metal bracelet. The Swiss watchmaker also launched two new editions of its Happy Sport model measuring 30 millimeters in diameter and dressed in red. The first, in ethical 18-carat rose gold, gives pride of place to jewelry crafts thanks to a generous diamond and ruby setting. The second combines stainless steel with ethical 18-carat rose gold for a flamboyant bi-material version. At their heart beats the Chopard 09.01-C movement, while their dial features the legendary dancing diamonds joined by three dancing rubies happily following the movements of the woman who wears them.


Pasha de Cartier, one of Cartier’s classic watch collections, introduced its renewed design with a campaign featuring names such as Rami Malek, Troye Sivan, Willow Smith, Maisie Williams, and Jackson Wang. Pasha de Cartier symbolizes the positive worldview of today’s prominent generation with its square form in a circle, graphic details, extroverted character, and extraordinary unisex design. The hour and minute hands with a square watermark within the round dial harmoniously combine contrasts and create a design beyond conformism. The assertive four numbers on the dial represent a very contemporary face with their large size. Its striking design further emphasizes its presence, authenticity, and uniqueness while defying the round forms that dominate the industry of watchmaking. While the bracelet is accentuated with the Clous de Paris pattern, the chained crown ensures maximum visibility. That’s why Pasha de Cartier has been a classic watch since its first launch in 1985. The power of the clock quickly entered the radar of the generation and opinion leaders of the time. Pasha de Cartier, which was first adopted by men, turned into a model that women also preferred thanks to its powerful impetus. While Pasha de Cartier’s new edition maintains its loyalty to the original with its sapphire winding crown, replaceable straps, and endless variety of customization, it is a classic yet contemporary watch designed specifically for the 2020s and manages to push the limits as usual.


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